Indonesia Conference Directory
The Implementation of Event marketing for MSME Panglima Kopi
Tigor Samuel Sibarani
University of Indonesia
Abstract
MSMEs are economic drivers that are currently needed to support Indonesias growth. The increasing number of MSMEs has little impact on economic growth (GDP) because MSMEs cannot develop their own businesses to a larger scale, lack marketing creativity, and competitive advantage to be able to compete with products from abroad. This study aims to encourage sales and competitiveness through the implementation of marketing event promotion activities for Panglima Kopi MSMEs.
Keywords: coffee industry, promotion, Event Marketing, Micro Small and Medium Enterprises (MSMEs)
Topic: Entrepreneurship
Link: https://ifory.id/abstract/FgZYDEA2fRmk
Conference: Conference on Managing Digital Industry, Technology, and Entrepreneurship (CoMDITE 2019)
Embed Logo
If your conference is listed in our system, please put our logo somewhere in your website. Simply copy-paste the HTML code below to your website (ask your web admin):
<a target="_blank" href="https://ifory.id"><img src="https://ifory.id/ifory.png" title="Ifory - Indonesia Conference Directory" width="150" height="" border="0"></a>Site Stats
