KEPUTUSAN PEMBELIAN : PERSPEKTIF KUALITAS PRODUK, HARGA DAN CITRA MEREK
Erna Sofriana Imaningsih, Rahma Irayanti Siregar
Universitas Mercu Buana Jakarta
Abstract
Keywords: Kualitas Produk, Harga, Citra merek, Keputusan Pembelian
Topic: Manajemen Pemasaran
Link: https://ifory.id/abstract/FgmCLw3vtDqR
Conference: Forum Manajemen Indonesia 11 Samarinda (FMI 2019)
Plain Format | Corresponding Author (Erna Sofriana Imaningsih)
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