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The aims of this research is to investigate the effect of Customer Relationship Management on knowledge management capability and innovation performance. This research also examines the mediating role of knowledge management capability to achieving innovation performance on comparing study service industry between Indonesia and Thailand. This research uses a quantitative research design to ensure and developing the research design use questionnaire technique approach. The unit analyze in this research was explore the owner of service industry and were responsible for managing relationships with customers. The respondents of this research was 406 respondents with comparing study a distribution of 200 respondent from Thailand and 206 respondent from Indonesia. The purposive sampling approach was used in sampling techniques. The results of this research explain that Customer Relationship Management has a positive effect on knowledge management capability and innovation performance. The results of this study also explain the mediating role of knowledge management capability on innovation performance