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Customer loyalty is important to company, especially for e-commerce. Many marketplaces collaborated with digital payment to create customer loyalty through discount from digital payment. This study investigated how perceived benefit of e-loyalty program can enhance e-satisfaction and e-loyalty. This study used quantitative approach, with spread questionnaires by online survey. Simple and multiple regression was applied to analyze data. The results indicated that perceived of e-loyalty program, there are financial benefit and hedonic benefit have a significant effect on e-satisfaction and e-loyalty, but social benefit not related. This study also confirmed that e-satisfaction has positive significant effect on e-loyalty.