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In 2017, snapper scales was first processed by Tisa Riyani Putri. In her research, she focused on processing snapper scales as beads, and applying them using embroidery techniques. Based on the results of the above research, the writer see an opportunity to be able to further explore snapper scales material as a new alternative material, especially embellishment material for fashion products. The writer will then expand the exploration to focus on developing and optimizing snapper scales material as one of the embellishment material innovations applied to couture, which is the highest level in fashion classification pyramid. This level is influenced by several elements including the choice of material used i.e. the quality and luxurious embellishment material. The aim of this study is to prove that snapper scales can be process, functioned and used equally compare to other embellishment. The unique characteristic of the scales itself makes this material worth selling and can be applied to fashion couture using embroidery design technique. The writer will then make further exploration by developing series of steps according to snapper scales characteristics based on embroidery technique and with the application of embellishment material in general. The result of this exploration is expected to be an innovation and new material variation that can be developed in couture design. Methodology used in this study is comparative method by comparing snapper scales with other embellishment materials in general including beads, sequins, and stones. Based on this comparison we will get new information about what is the most appropriate technique snapper scales can be applied into couture clothing.