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The purpose of this study was to find out the Quality Perception of Samsung smartphone products, to find out Product Knowledge on Samsung smartphone products, to determine Purchase Decisions on Samsung smartphone products and to determine the effect of Quality Perception and Product Knowledge on Purchasing Decisions simultaneously and partially on smartphone products. Samsung. This study uses descriptive and verification methods. The analytical method used is a multiple regression analysis method, using primary data by distributing a series of questionnaires to visitors to the BEC Palace in Bandung. Samples were taken using simple random sampling with a total sample of 92 people from a population of 1025. The research results is perception of quality, product knowledge about Samsung smartphones is good, and consumers have the desire to buy Samsung smartphones as their choice. The conclusion of is research perceived quality is already good by consumers, consumers have good product knowledge about Samsung smartphones, consumers have the desire to buy Samsung smartphones as their choice, perceived quality and product knowledge have a positive influence on purchasing decisions both partially and simultaneously. The impact of this research is to be able to implement new knowledge in the field of economics that is useful in improving and assessing marketing performance, especially for Marketing Management, to improve Product Quality Perception and to be more satisfying to consumers so that Purchasing Decisions can arise. This study found that Perception of Quality and Knowledge of Products had a significant effect on Purchasing Decisions both partially and simultaneously.