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This study was to determine if the pre and post story telling activity of the social caring character could improve the character when the stories of the social caring character were read to kindergarten children. The story telling activity focused on the caring behaviour especially to improve the attitude was investigated. The stories of social caring character were read to children using pop-up story book for experiment group (N = 40). The control group (N = 40) learn the caring character with no stories but with conversing. The perfomance a quasi experimental design, with nonequivalent control group design was used to data analyze. The result indicated that story telling activity of social caring character to treatment group significantly improved social caring character. A paired sample t-test score was significant (0.000<0.05) on the social caring aspect. The conclusion was story telling actvity of social caring character could influence the behavior of children-s social caring character.