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Social Entrepreneurs Motivation : A case study in Bandung, Indonesia
Rayi Noormega, Yus Nugraha, Tutty I. Sodjakusumah

Dept. of I/O Psychology,
Faculty of Psychology,
Universitas Padjadjaran
Bandung, Indonesia


Although the concept of social entrepreneurship has been popular in Indonesia since the last decade, little research has been done on the nature of motivation among Indonesian social entrepreneurs. This research attempted to explore the motivation of social entrepreneurs to create, maintain, and develop a social entrepreneurship project in Bandung, Indonesia. The “Push-Pull” Content Theory was used to delve into social entrepreneurs- motivation to create a Social Enterprise. In addition, a process theory, namely Bandura-s Self-Efficacy theory, was also used to explore social entrepreneurs motivation to develop and maintain Social Enterprise. This qualitative case study also involved content analysis of the data processed from in-depth interviews with four social entrepreneurs. The findings suggested that the motivation to create an Social Enterprise was dominated by “pull” factors, namely monetary motivation, altruism, passion, willingness to create a project, and family-related factor. The “push” factor was a work-related factor. Previous researchers found that monetary motivation did not contribute to Social Enterprise-s creation. Motivation to develop and maintain Social Enterprise was determined by social entrepreneurs- expectations , self-efficacy, role models, and prior experiences.

Keywords: Bandura-s self-efficacy theory, social entrepreneurship, push-pull theory, social Enterprise

Topic: Strategic Management, Entrepreneurship and Contemporary Issues


Conference: The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)

Plain Format | Corresponding Author (Yus Nugraha)

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