Indonesia Conference Directory

This study aims to analyze the application of Knowledge Management and The Scope of The Application of the Balanced Scorecard to The Competitive Advantage and Performance of Private Universities in Pekanbaru. The survey was conducted by distributing questionnaires to Educators and Education Staff. The sample used in this study amounted to 322 people consisting of 232 Educators and 90 Education Staff. The results of the distribution of the questionnaire were then tabulated and analyzed using a variance-based structural equation modeling (SEM), namely Partial Least Square with SmartPLS software version 3.0. The results of testing the proposed hypothesis show evidence that knowledge management and the Scope of The Application of The Balanced Scorecard have an influence on Competitive Advantage and The Performance of Private Universities in Pekanbaru.