PENGARUH BRAND PERSONALITY TERHADAP BRAND EQUITY DAN IMPLIKASINYA PADA BRAND PREFERENCE PENGGUNA SEPATU OLAHRAGA BRAND NIKE DI KOTA SAMARINDA
Amiril Azizah, Ahyar M. Diah, Surahman, Andi Syarifuddin
Politeknik Negeri Samarinda
Abstract
Keywords: Brand Personality, Brand Equity, dan Brand Preference, NIKE
Topic: Manajemen Pemasaran
Link: https://ifory.id/abstract/HTC4QvDBGEhU
Conference: Forum Manajemen Indonesia 11 Samarinda (FMI 2019)
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