Indonesia Conference Directory

This research is intended to find out about the effect of customer value in tourism industry to influence the costumer loyalty at one of the tourism location in Bandung. This research will use questionnaries as a tool to collect data perceptions of respondents for the descriptive and and verification techniques. The research respondents is the tourist who visit the tourism location by the number of 200 respondents. The result showed that there was a positive effect of customer value to the customer loyalty of that tourism location.