Pengaruh Strategi Green MarketBrand Image dan Pengetahuan Produk terhadap Keputusan Pembelian the Body Shop
Yennida Parmariza; Intan Trisna Wati
Universitas Mercu Buana
Jakarta
Abstract
Keywords: Green marketing; brand image; pengetahuan produk; keputusan pembelian
Topic: Manajemen Pemasaran
Link: https://ifory.id/abstract/HVvXGecK9kxB
Conference: Forum Manajemen Indonesia 11 Samarinda (FMI 2019)
Featured Events
Embed Logo
If your conference is listed in our system, please put our logo somewhere in your website. Simply copy-paste the HTML code below to your website (ask your web admin):
<a target="_blank" href="https://ifory.id"><img src="https://ifory.id/ifory.png" title="Ifory - Indonesia Conference Directory" width="150" height="" border="0"></a>
Site Stats