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Borobudur Temple is one of the 10 priority tourism destinations in Indonesia. Borobudur ranks 1st in performance analysis and projections, but the existence of Borobudur Temple has not had a major influence on the economy in the surrounding area. As an illustration, the length of stay or tourist visit to Borobudur is less than 3 hours, it causes on the minimal income of the Borobudur District community. Following up on these problems, the Ministry of BUMN established the Balkondes (Village Economic Center) program which aims to improve the economy of the Borobudur District community. The existence of Balkondes under the auspices of PT. CBT Nusantaras management as a program implementer from the Kementrian Pariwisata (Ministry of SOEs) collaborates with state-owned companies as partners who foster each village as a storefront and tourist-aware driving room. Currently there are 20 villages that have Balkondes with development programs tailored to the potential of each village in Borobudur District. This study aims to see how the role of PT. CBT Nusantara Management as the program implementer in maximizing the potential of villages as a tourism sub-system of Borobudur. The methodological approach used is qualitative explanatory with purposive sampling. The theory used to analize this study is the theory of the Role of Community Based Tourism. The results showed that during the three years formed, the existence of Balkondes was still constrained in several aspects, especially in the process of making the program, because it had to be adjusted to the potential of each village that had not been managed, both natural resources and the human resources. Changing the mindset of rural communities related to the tourism potential development program in Borobudur District is a major challenge for PT. CBT Nusantara Management. The role that can not be maximized given the problems in the village are very complex. The Pentahelix synergy strategy launched by the Ministry of Tourism is expected to further maximize the role of PT. CBT Nusantara Management because tourism development is not only the responsibility of one party but all parties ranging from academics, the private sector, the community, the government and the media.