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COMPETITIVE ADVANTAGES STRATEGY OF RURAL BANKS IN WEST JAVA
Ucu Supriatna; Agus Rahayu; Lili Adi Wibowo; Mochamad Dudih Sugiharto

Universitas Pendidikan Indonesia


Abstract

The goals of this research are to find what factors affecting the rural banks in encountering the bank business competition, reasons why the rural banks in West Java gain difficulties in to possess the competitive advantages, and finding ways of the rural banks can surpass the competition. There are 87 respondents consisting the customers of the public banks and the rural ones. The data is analyzed using the multiple linear regression. The findings if the research show that the human resources total affects the service, the interest rate does not affect the service, the information technology does not affect the service partially and the human resources total, the interest rate and , the information technology affect the service simultaneously. In conclusion, the prominent factor the affects the service in the rural banks is the human resource management.

Keywords: rural banks, human resource management, interest rate and information technology

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/HtkjTCxmAZv6

Conference: The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)

Plain Format | Corresponding Author (Ucu Supriatna)

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