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A strong relationship between entrepreneurs and various parties, especially SMEs as vendors, is one of the requirements to achieve success in product sales. The relationship is called a business-partner relationship or relationship based marketing. This study aims to analyze the business-partner relationship skills carried out by Adorable Projects entrepreneurs in empowering MSMEs in Bandung Regency, West Java. The purpose of this study is to analyze the program, its benefits, the use of verbal and nonverbal messages, and communication media to empower MSMEs. This research method uses qualitative research methods with a case study approach. This research found a partnership program in the form of entrepreneurs providing quality products, and affordable prices. It is useful for sales promotions in the form of discounts, and word of mouth marketing. Preparation of verbal and nonverbal messages on social media used in the form of websites, facebook and instagram. Entrepreneurs have a good relationship with MSME entrepreneurs as vendors so they can maintain the continuity of product availability and MSME businesses also develop