Media and Advertising Message towards Purchasing Decisions
Dilla Naufilla Nisrina, Heny Hendrayati
a) Sekolah Pascasarjana, Universitas Pendidikan Indonesia
Jalan DR. Setiabudi no.229 Bandung 40154, Jawa Barat, Indonesia
*dnaufilla[at]upi.edu
b) Sekolah Pascasarjana, Universitas Pendidikan Indonesia
Jalan DR. Setiabudi no.229 Bandung 40154, Jawa Barat, Indonesia
Abstract
Keywords: media, messages, advertising, purchasing decision, soft drink, Sprite
Topic: Marketing Management
Link: https://ifory.id/abstract/JCMeqrcu4wHA
Conference: The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)
Plain Format | Corresponding Author (Dilla Naufilla Nisrina)
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