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Media and message advertising are two important factors in attracting consumers interest in purchasing a product. Sprite as one of the soft drink products from PT. Coca-Cola Amatil which has long been known in Indonesia. This study aims to determine the effect of media and advertising messages on Sprite product towards customer purchasing decisions in Bandung. In this study, the measured dimensions of the media variables are reach & frequency and time, while dimensions of content, format and source are used to measure advertising message variables. To measure purchasing decision variables, two dimensions are used, namely Evaluation of Alternatives and Purchase Decision. In this study, the number of samples used was 100 respondents using random sampling techniques. The tool used to obtain data in this study was an offline questionnaire that was distributed to Sprite ad audience in Bandung. This type of research is explanatory descriptive with quantitative method. Then data analysis was conducted with the obtained data using Kendall and Spearmans correlation analysis. The results of this study indicates that advertising media and advertising messages variables have influences on purchasing decisions.