Indonesia Conference Directory

Nowadays, food is being used to spread and exchange the culture of a nation. In Indonesia, particularly in big cities such as Jakarta and Bandung, there are many specialty restaurants which offer an international menu representing the image of a country. Lot of people know Japan from their signature food such as sushi and ramen. Marugame Udon is one of franchise which introduce Japanese culture through food. This brand has two types of restaurant. First, the tenants which located inside a mall or shopping center and there is also a stand-alone restaurant. This research aims to identify the difference between their interior design in both places and its impact on customer, if the dimension and physical environment of these restaurant has an impact on the food quality, service, or brand image of the restaurant itself. The physical environment have an important role in giving stimulus to the guests experiences. However, this is still influenced by the functional and social factors where the place is located.