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VISUAL AND VERBAL ELEMENTS IN THE DUNKIN DONUTS ADVERTISEMENTS
Dewa Ayu Kadek Claria, Ni Made Harumdari

Universitas Warmadewa


Abstract

The title of this paper is Verbal And Visual Elements Found in Dunkin Donuts Advertisement. This paper tries to analyze about the verbal and visual which found in Dunkin Donuts Advertisement. The data of this paper were taken from the Dunkin Donuts brochure. The theories applied to support this paper are the theories of advertising. The theories were taken from the book entitled Advertising as Communication that was written by Dyer (1982). Other books are also used to supoort this writing such as A Semantic wrritten by Leech (1983) about meaning. Based on the result of the analysis, that there are found the verbal elements in the form of phrase and sentence of Dunkin Donuts advertisement are in the form of phrase and sentence. Those forms are found in headline, body copy, signature line, and standing details. The types of meaning there are Visual and Verbal Elements are denotative meaning and affective meaning.

Keywords: Visual Element, Verbal Element, Advertisements

Topic: Language

Link: https://ifory.id/abstract/JKkemGL3ufp7

Conference: INTERNATIONAL SEMINAR ON LANGUAGE, LITERATURE, CULTURE AND EDUCATION (ISLLCE 2019)

Plain Format | Corresponding Author (Nyoman Sujaya)

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