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Abstract. Building a true culture requires a mature approach. Reading culture through the School Literacy Movement in its implementation has not run as expected. Reading 15 minutes of textbooks is not a solution in building a culture of reading and writing, because students are generally interested in reading as they wish, not based on material determined by the teacher. One of the UN s sustainable development agendas is to build quality education, so that the maximum and effective realization of the Literacy Movement Program is able to realize the development agenda for the benefit of people and planet earth. This research aims to create innovation in literacy culture in schools. The research method is descriptive qualitative with case study design. The results show that the First Availability of books is not able to accommodate the development of reading culture in Southeast Sulawesi, the Second Orientation of School Literacy Movement which is fixated on reading books is also an obstacle to building student literacy skills, and Third Emphasis on the portion of time does not build awareness of literacy. Based on the results, it is concluded that the school literacy movement has not run in accordance with the expected goals.