Indonesia Conference Directory

Messaging apps transmit messages in a set of communication technology between two or more participants over the types of networks or the Internet. Some of messaging apps are equipped with end-to-end encryption to protect consumer-s valuable data. End-to-end encryption is intended to make information unavailable to third parties. This encryption resulted when two or more devices are communicating via an app, the information will be transmitted using a secret code rather than insecure plain text. Based on the Electronic Frontier Foundation report, only 7 out of 39 instant messengers have adequate in providing user privacy. January 2018, Statista released that there are 63 million active users of BBM in Indonesia. In contrast, in May 31st 2019, EMTEK announced to stop BBM services globally. Many studies found that BBM failed to keep up with the market. On the other hand, the company keep offered its exclusivity rather than to make innovations. As a result, the doom of BBM services finally has come to an end. This paper draws on the failure of BBM in the context of how the company protects consumer-s rights. One of the consumer-s rights is the right to comfort and safety in consuming goods and / or services. On the issue BBM shutdown services, the most important thing for consumers is the existence of their personal data uploaded to the BBM server. This paper will discuss on how should messaging apps deal with users- data after their service is no longer exist and what are the measure can be taken by authority to ensure that data are deleted properly in order to protect consumers and fulfillment of their rights.