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Globalization is an overwhelming factor for bringing many changes in economic and social development across the world. Globalization brings positive economic reforms and other social development; it also makes changes in the culture and traditional market of the host communities. Both developed countries and developing are impacted by globalization and Myanmar is no exception. As a result of globalization, Myanmar experienced economic reform and encountered to global market. The Underdeveloped market of Myanmar attracts many investments and importers. This raised the question for the survival of traditional handicrafts whether they can withstand the influence of massive industrial products. The purpose of this paper is to investigate how globalization impacts traditional products- markets and discuss how to maintain sustainable development for traditional products, case of Pathein Umbrella industry. A qualitative descriptive approach was used in this research paper. This approach needs to be the design of the choice when a straight forward description of a phenomenon is desired. In this research paper, purposive sampling was used to select informants from Pathein Umbrella Industries in Myanmar. The research results show that Globalization has been impacting traditional products from production to final selling process, where the market was a little bit expanded to different cities of Myanmar and abroad, but there are still problems of production and promotion to increase the quantity sold out. Pathein Umbrella Industries need adaptation to globalization, support from government and effective marketing strategies to gain more market share in global market.