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The intention to pay Zakat is strongly influenced by the willingness of each individual to tithe. This phenomena has strongly increased the Zakat payment in Jabodetabek. It is related to the theory of reasoned relationships and supported by Ajzen and using the name Behavior Theory of Behavior and Technology Planned by using the Unified Theory of Acceptance and Use of Technology, Integrated marketing communication and Regulation. 106 people in Jabodetabek have been taken as samples in this research using the technique of Krejcie-Morgan tables. The data is then analysed using Multiple Regression Analysis at a significance level of 0.07. The results showed that the Individual Variable had an influence on the payment of zakat of 71.4% through zakat intention 78.6%. While the variable of Technology, Integrated Marketing Communication and Regulations do not have a commitment to the intention of tithe and payment