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Technological developments have caused Small and Medium Enterprises (SMEs) to have the ability to face increasingly fierce business competition. The industrial revolution 4.0 brings changes in the lifestyle of consumers so that SMEs must develop a number of core competencies to adapt to the changes that occur. The adaptive and innovation capabilities are believed to influence an enterprise-s financial performance. Provided with the population of SMEs of culinary in Medan, 100 of them were used as samples. The research result simultaneously and partially showed a positive and significant impact of the adaptive and innovation capabilities on the marketing performance of SMEs of culinary in Medan.