Perceived Ease of Use on Purchase Intention of Mobile Commerce Application
Dienur Muhammad Rahadian Fachrulamry (a*), Heny Hendrayati (b)
a) Sekolah Pascasarjana, Universitas Pendidikan Indonesia
Jl. DR. Setiabudi No.229, Isola, Kec. Sukasari, Kota Bandung, Jawa Barat 40154, Indonesia
*dienur.muhammad[at]gmail.com
b) Sekolah Pascasarjana, Universitas Pendidikan Indonesia Jl. DR. Setiabudi No.229, Isola, Kec. Sukasari, Kota Bandung, Jawa Barat 40154, Indonesia
Abstract
Keywords: behavior intention, e-commerce, m-commerce, m-commerce application, perceived ease of use
Topic: Marketing Management
Link: https://ifory.id/abstract/K8XvWhctpq4r
Conference: The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)
Plain Format | Corresponding Author (Dienur Muhammad Rahadian Fachrulamry)
Featured Events
Embed Logo
If your conference is listed in our system, please put our logo somewhere in your website. Simply copy-paste the HTML code below to your website (ask your web admin):
<a target="_blank" href="https://ifory.id"><img src="https://ifory.id/ifory.png" title="Ifory - Indonesia Conference Directory" width="150" height="" border="0"></a>
Site Stats