ANALYSIS OF FACTORS AFFECTING USERS- ATTITUDE TOWARD THE YOUTUBE ADS AND THEIR EFFECTS ON PURCHASE INTENTION
Shifa Nabila (a*), Adrian Achyar (b)
a) Master of Management, Faculty of Economics and Business, University of Indonesia, 10430 Jakarta
*Shifa.nabila71[at]ui.ac.id
b) Master of Management, Faculty of Economics and Business, University of Indonesia, 10430 Jakarta
Abstract
Keywords: Ad value; attitude toward YouTube ads; credibility; customization; entertainment; informativeness; irritation; purchase intention
Topic: Marketing Management
Link: https://ifory.id/abstract/KWhEMGLT264v
Conference: The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)
Featured Events
Embed Logo
If your conference is listed in our system, please put our logo somewhere in your website. Simply copy-paste the HTML code below to your website (ask your web admin):
<a target="_blank" href="https://ifory.id"><img src="https://ifory.id/ifory.png" title="Ifory - Indonesia Conference Directory" width="150" height="" border="0"></a>
Site Stats