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COMMUNICATION STRATEGY OF "KEMBALIIN" APP AS A INFORMATION MEDIA FOR HANDLING LOST AND FOUND
Aria Ar Razi (a), Raditya Pratama Putra (b)

a) Faculty of Communication, Bandung Islamic University (Universitas Islam Bandung)
Jl. Tamansari No.1, Bandung 40116, Indonesia
*ariaarrazi[at]unisba.ac.id

b) Faculty of Communication, Bandung Islamic University (Universitas Islam Bandung)
Jl. Tamansari No.1, Bandung 40116, Indonesia


Abstract

Kembaliin is a mobile application specifically designed to assist urban communities in solving problems of lost and founds items scattered in public places online in the form of mobile applications. The design model of the application positions itself as an intermediary media that becomes a liaison in facilitating for information exchange between the lost (victim) and the party that finds (the helper). In addition to designing aspects of effectiveness and functionality, a communication strategy that is appropriate to the target user is needed to be able to invite people to change their behavior with the presence of new media, and to built habit-forming to use the application. The method used in this research is descriptive method with a qualitative approach. This study describes the practice of communication strategies consisting of three main essences, namely implementation strategies, support strategies and integration strategies that will frame the practice of communication strategies with several quality standards. In addition to forming user habits, this study describes the application of the method of a cycle model known as the Hooked Model. The results of this study will focus on the elaboration of the communication strategy that is applied to the "kembaliin" application design model.

Keywords: Communication strategy; Mobile Application; Lost and found

Topic: Communication

Link: https://ifory.id/abstract/KYUCxFWhypLQ

Conference: Social and Humaniora Research Symposium (SoRes 2019)

Plain Format | Corresponding Author (Aria Ar Razi)

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