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The globalization issue which one of the caused by keener market competition lead most of the industries facing agitation - including automotive industry. This forces company-s management to prepare more vivid strategy so the company able to sustain their existence and achieve certain target level of profitability. In the company whose team is running sales, one of the most important strategy needed by them is optimizing their sales business process to be more effective, with ultimate goal is to reach competitive advantage. It is required to have systematic method for improving the process regularly, where the most relevant method used by Japanese companies is implementing Kaizen. The critical success of Kaizen implementation has some main factors which will drive positive impact to sales achievement : management commitment and contribution from senior member. This research using reliability test, validity test and also significancy test to find out which critical success factor from Kaizen implementation that provide the most impactful to employee-s performance.