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Intercultural Communication Kampung Home stay Ngaran II Borobudur with Foreign Tourist
Annis Azhar Suryaningtyas, Lintang Muliawanti

Universitas Muhammadiyah Magelang


Abstract

Borobudur is one of ten government programs called Bali Baru which is expected to bring in 20 million foreign tourists. With a large tourist target, the Borobudur society will interact more with foreign tourists. This phenomenon is certainly experienced by the people of the Borobudur home stay village, Ngaran II. Cultural differences and backgrounds between the surrounding community and foreign tourists will certainly encounter various dynamics in the interaction process. This study analyzes how the intercultural communication process that occurs in the society of Kampung Homestay Borobudur to foreign tourists. The dynamics as an initial illustration of the communitys readiness to face the priority programs of tourism. This research uses a qualitative method with a case study approach. Data collection techniques using semi-structured interviews. Sampling of informants using purposive sampling to determine the criteria of informants. The technical analysis of this research data uses the process of interaction analysis. While the technical validity of the data using data triangulation. The results show that the interaction between home stay managers and foreign tourists can be interpreted as a form of communication between cultures. Language has an important role as a medium of communication between cultures. It is known that there are anxieties experienced by home stay managers when interacting with foreign tourists. Anxiety is caused by limitations in foreign language skills. Therefore, they chose to use the help of an opinion leader trusted by members of the Borobudur home stay village as a translator of the initial agreements between the manager of the home stay with foreign tourist guests. However, it was found several home stay managers with limited skills who succeeded in conducting intercultural communication. This behavior is based on mutual understanding and uses nonverbal communication when communicating. This result is expected to be an illustration of the readiness of the community around the tourist priority areas especially the Borobudur region as a "host" and the vanguard who interacts directly with the "guests" of foreign tourists to support the success of the tourism priority program in Indonesia.

Keywords: Intercultural communication, tourism communication

Topic: Communication

Link: https://ifory.id/abstract/LMuKhvJbdqCe

Conference: 1st Borobudur International Symposium (BIS 2019)

Plain Format | Corresponding Author (Lintang Muliawanti)

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