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Tourism is a sector that provides a large enough contribution to the Indonesian economy. The development of tourism in Indonesia also experienced rapid progress like other developing countries in the world. The government is now promoting tourism into a commodity offered to domestic and foreign tourists. Artificial recreation places were built in several locations in various regions in Indonesia, much inspired by the state of natural recreation to reduce the carrying capacity of natural recreation. One of the artificial recreation places is Umbul Tlatar Tourism Object located in Boyolali Regency, Central Java. The purpose of this study is to analyze the development of the Umbul Tlatar Tourism Object area to have an optimal attraction. The method used is qualitative. Data collection techniques are interviews, observation, and documentation. The result of the study is Umbul Tlatar Tourism Object is a potential place with natural elements and various existing facilities. The availability of very large water discharge in Boyolali makes Tlatar a center for the development of water attractions. Appropriate promotion and marketing and development of facilities in the Umbul Tlatar Tourism Object are also expected to increase the development of the Umbul Tlatar Tourism Project.