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An important element for the development of the Creative Industry is the Small Medium Enterprises whose numbers always increase every year. They need promotional media for marketing their products. For a long time, print-based media such as posters, leaflets, catalogs, x-banner has become the main choice for Small Medium Enterprises to promote their business. Consideration of costs that are far cheaper than Above the line advertisements such as television, radio and magazines are one reason. However, currently print-based media are no longer the top choice for small entrepreneurs. This research was conducted to examine the reasons why Small Medium Enterprises chose new media based on digital. Using the phenomenology approach, data collection through interviews and observation, data analysis using a comparison matrix and assessment matrix. The results of this study are expected to be the basis for designing and selecting promotional media suitable for Small Medium Enterprises.