Indonesia Conference Directory

<< Back

Development of SAWARNA Beach Tourism Objects through the Formation of City Branding
Nur Kholisoh

Universitas Mercu Buana - Jakarta


Sawarna Tourism Village is a tourist village in Bayah Subdistrict, Lebak Regency, Banten. Sawarna Village is directly adjacent to the Indian Ocean, so Sawarna Village is a coastal area. Of the 204 attractions in Banten Province, the enchanting beauty of the Sawarna Beach tourist destination has its own magnetism for tourists. The beauty of the beach which is located in the District of Bayah, Lebak Regency is dubbed as "Little Paradise" by foreign tourists, especially for those who like to surf from European countries, America and Australia. The location of Sawarna Village which is far from the city center makes Sawarna village difficult to access by the media. So far there have not been many mass media, both print and electronic media that cover the natural beauty in Sawarna village. This certainly affects the development of Sawarna beach tourism object as one of the mainstay tourist destinations in Banten Province. As a tourist attraction, Sawarna beach is no less good and attractive compared to similar tourist objects in Indonesia, such as in Bali and Lombok. One of the important issues that needs to be the concern of the Banten Province government is the issue or problem related to City Branding. After participating in this recovery, it is targeted that residents in Sawarna Village know and understand the importance of establishing city branding to develop Sawarna beach tourism objects. In addition, this counseling is expected to empower residents around the Sawarna coast so that it will be able to increase income and income.

Keywords: Tourism Object; Sawarna Beach; City Branding

Topic: Literacy Media, Arts and Culture


Conference: International Conference on Community Development (ICCD 2019)

Plain Format | Corresponding Author (Nur Kholisoh)

Featured Events

<< Swipe >>
<< Swipe >>

Embed Logo

If your conference is listed in our system, please put our logo somewhere in your website. Simply copy-paste the HTML code below to your website (ask your web admin):

<a target="_blank" href=""><img src="" title="Ifory - Indonesia Conference Directory" width="150" height="" border="0"></a>

Site Stats