Indonesia Conference Directory

This Purpose to determine the use of social media Instagram @ injo.id account in the spread of Islamic Dawah Messages seen from the use of Caption, Hastag, Mentions, Likes and Comments. The research method uses a qualitative approach, with descriptive studies. The informant selection process uses purposive sampling technique. In addition, data collection techniques with literature study (literature study, internet searching) and field studies (in-depth interviews, observation, and documentation). Data analysis techniques for data collection, data reduction, data presentation and conclusion drawing. Result of research obtained that the use of social media Instagram account @ injo.id which was formed in 2015. The use of messages or captions is a feature to write a description of the uploaded content to strengthen the character or message to be conveyed to the content. The use of Hastag, all the content in the @ injo.id account, researchers see that there is a hastag that makes it categorize content. Use of Like, this feature will be in every content uploaded by its use. Love or like is the language owned by Instagram. Use of Comments, Interactions in Istagram @ injo.id account in the comments column. In that column there is no limited number of users or users who comment. Use of Mentions, Mentions or also called Arroba, is a feature that users can offend other users by adding an arroba sign (@) and entering the Instagram account. The conclusion of the use of Instagram social media @ injo.id account in spreading the message of Islamic dawah is to use internet media as a form of community. Advice for @ injo.id accounts are to increase knowledge and inspire the general public by adding content from various religious sources in Indonesia. That way the existence of the @ injo.id account will also increase.