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This article aims to examine and analyze the phenomena of the 2019 beauty trend, and how consumers make cosmetic purchasing decisions. Nowadays, facial makeup seems to be a complement to fashion, especially for working women. Because it is in direct contact with the body, natural and holy cosmetics are very important for Muslim women to work. cosmetics with halal certification are now widely produced, because of the enormous interest of consumers. however, at this time there are also many cosmetics that use hazardous chemicals, alcohol, and some even contain a mixture of unclean animals, such as pigs and dogs. This article intends to review whether product attributes and halal certification in cosmetics influence purchasing decisions in working Muslim women. This study uses quantitative methods with data obtained through questionnaires and measured by a Likert scale. The results of this study shows that the product attributes and halal certification in cosmetics influence the purchasing decisions of working Muslim women.