Indonesia Conference Directory

Abstract The 2018 flash flood, in the Cirebon area which has a significant social impact, has opened the eyes of the people of Cirebon, to begin paying attention to the environment and the surrounding environment. This study examines the role of the community that calls itself, the Jaga Kali community, in Cirebon. In its role, it builds public awareness to love and protect the environment, through a festival that has been running consistently, entering its eighth year. The purpose of this study is to look at the role of the Guard Community, at the 7th watch festival, Kali Pacit. The process of data collection is done, by interviewing the committee, performers, and the community. The interview material obtained was copied and analyzed. The results of the analysis gave rise to 3 themes that will be discussed: The role of promotional posters Take care of Kali, The influence of social support in the poster Keep the Times Festival, The enthusiasm of the community received information through social media from the Jaga Kali festival held. The study of the three themes is very useful for understanding how to optimally increase peoples motivation in awareness of maintaining and maintaining their environment.