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Abstract Bandung is a gathering place for creative groups that produce creative products. Urban toys are toys that have visual meaning by applying symbols into the shape of characters. Starting from the anxiety of the creator through the process of creativity, the toy products are power angers. The making of this figure starts from visual references which are combined with shapes and colours that correspond to the meaning on the basis of the type of human nature. The process of creativity used is imitative creativity (unconscious), the researcher looks at the creator in the space and time of the process of creating a product until product development. The development of the figure “the power anger” product is a collaboration of ideas with other creators to create different new products.