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The purpose research to determine the implementation system, product differentiation strategy, and product differentiation strategy analysis of iB Hasanah Card Classic, iB Hasanah Card Gold, and iB Hasanah Card Platinum against the decision to choose sharia credit card products. The research method used is qualitative. Data sources are primary and secondary data. Data collection techniques in the form of questionnaires to iB Hasanah Card user customers. Data processing techniques use the Analytic Hierarchy Process (AHP) method. Data analysis in the study will be conducted if it has a consistency ratio (CR) <0.1 then verified and then make conclusions. The result of research first, the iB Hasanah Card was implementation system by DSN-MUI Number 54, the product differentiation strategy uses four indicators, namely Features, Product Adjustment, Quality of Conformity, and Easily Improved. Third, the analysis of differentiation strategies for iB Hasanah Card Classic, iB Hasanah Card Gold, and iB Hasanah Card Platinum products against the decision to choose sharia credit card products using the Analytic Hierarchy Process (AHP) method result from Synthesis With Recipe To Goal that has been processed through expert choice with Inconsistency value of 0.06 for the results of excellence are owned by iB Hasanah Card Gold.