Pengaruh Fitur Produk, Nama Merek, Pengaruh Sosial,Pengorbanan Produk Dan Kualitas Produk Terhadap Keputusan Pembelian smartphone Xiaomi (Studi pada Mahasiswa Universitas Muhammadiyah Gresik)
Wenti Krisnawati.,S,E.,M.SM dan Ahmat Dedi Prayogo
Jurusan Manejemen, Universitas Muhammadiyah Gresik
Abstract
Keywords: Keputusan Pembelian, Fitur Produk, Nama Merek, Pengaruh Sosial, Pengorbanan Produk, Kualitas Produk
Topic: Manajemen Pemasaran
Link: https://ifory.id/abstract/NRyEm2ZUcKnb
Conference: Forum Manajemen Indonesia 11 Samarinda (FMI 2019)
Plain Format | Corresponding Author (wenti krisnawati wenti)
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