Content Analysis of Social Media : The Grounded Theory Approach
Brian Al Afwan, Manahan Siallagan, Utomo Sarjono Putro
a) School of Business Management, Bandung Institute of Technology
Jalan Ganesha 10, Bandung 40132, Indonesia
brian.alafwan[at]sbm-itb.ac.id
Abstract
Keywords: content creation model, viral content, content analysis
Topic: Marketing
Link: https://ifory.id/abstract/NrhUk2GnbHqm
Conference: The 3rd International Seminar of Contemporary Research on Business and Management (ISCRBM 2019)
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