Indonesia Conference Directory

One of the halal attractions in Indonesia is Lombok island. Lombok island is the Best Halal Travel Destination in Indonesia according to the IMTI 2018. According to Muslim standards, the Lombok island is worthy of being a halal destination. Lombok has been named as the best halal destination in the international arena in tourism, the World Halal Travel Summit 2015. The award was held at The Emirates Palace Ballroom, Abu Dhabi, Arab Emirates Emirate (UAE). In fact, Lombok managed to win two titles at once, namely as Worlds Best Honeymoon Destination and Worlds Best Halal Tourism Destination. Besides being known as the island of 1000 mosques, Lombok also provides easy access to buying halal food, easy access to sharia hotels, making rules for visiting sharia beaches, and religious communities. By looking at the various achievements of the Lombok island, researchers want to find out the causes of tourists visiting the Lombok island. Therefore, the research aims to determine the effect of destination image and subjective norms on the intention to visit Lombok island. This research using 100 samples where the sample criteria are at least 17 years old and have never visited a halal destination in Lombok. This study uses SPSS 22. The results of the study concluded that destination image and subjective norms had a significant influence on intention to visit halal destination in Lombok island.