DRIVERS GROWING GREEN PURCHASE BEHAVIOR; ROLE OF GREEN PERCEIVED VALUE AND GREEN TRUST
Yusiana, Rennyta and Widodo, Arry
Telkom University
Abstract
Keywords: Green Perceived Value, Green Trust, Green Purchase Behaviour
Topic: Green Business
Link: https://ifory.id/abstract/Pqd3TrnFWLKx
Conference: The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)
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