The Power of eWOM for Online Bussines
citra savitri (a*) Prof.Ratih Hurriyati (b*) Heny Hendrayati (c*)
Sekolah Pascasarjana, Universitas Pendidikan Indonesia
Jalan. DR. Setiabudi No.229, Isola, Sukasari, Kota Bandung, Jawa Barat 40154
Abstract
Keywords: Media Sosial ; Family Influence ;eWOM ;Purchase Intention
Topic: Marketing Management
Link: https://ifory.id/abstract/Q29ZykwgCDBx
Conference: The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)
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