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Processing Management in Applying the Innovation of Motive Design Using J-Batik Software for Traditional Craftsmen (Case-study: Batik-s Craftsmen at Tuban, East Java)
Fajar Ciptandi

Faculty of Creative Industries, Telkom University


Abstract

At a piece of cloth, motif is one of the elements that has important role in giving fascination and individuality from which region the cloth comes. This traditional batik is also headed to the condition where the market demands newness existence by its development in the motifs design without disappearing the individuality which it has. The main obstacle in this case is caused by the condition of the craftsmen that have the limit developing idea, where are they still tend to be conservative both in thought competency. As the solution in handling this limited idea of developing the motif can be done by the help of technology formed in design software j-Batik which is able to produce many of motif variations faster and easier. But, this alternate choice is still having other problem left, that is: how to make the craftsmen being ready to make batik cloth with new motifs which has never been made by them before. So, it means that a correct management is needed in arranging work process that comes from the craftsmen themselves. By the experimented approach which refers to diffusion innovation theory, there will be held a management system of work process for the craftsmen by dividing them into two groups those are innovators and beginner adopters in order that innovation which is offered will not shock them. So, there will be a result of a conclusion as a sort of processing management method that is correct to be applied to a group of traditional batik-s craftsmen in responding innovation formed new motifs- design. In addition, the craftsmen can have the dynamic thought and skill to move out of their own conventional custom habits.

Keywords: batik, innovation, J-Batik, management process, motif

Topic: Design, Innovation, And Brand Management

Link: https://ifory.id/abstract/Q2GNTLbPvcJA

Conference: Conference on Managing Digital Industry, Technology, and Entrepreneurship (CoMDITE 2019)

Plain Format | Corresponding Author (Fajar Ciptandi)

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