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The research objectives are to find out the influence on tuition fees change affect the total of new student applicants at a university. This research use quantitative method with the total of student applicants and the total of tuition fees since 2016/2017 academic year to 2018/2019 academic year on informatics engineering study program. The analysis is done by using elasticity formula. The research result shows that student applicants who applied to informatics engineering program are very sensitive towards tuition fees, which means increasing the tuition fees would reduce the number of students applicants higher precentation compare the increasing price. On the other hand, when the tuition fees is decrease lower from the previous year causes an bigger percentation increase in the total of new applicant students. The Rector of private university needs to be vigilant before deciding to rise the tuition fees.