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Poverty must be addressed because it is the governments commitment stated in the development goals of the millennium sustainable (SDGS) that must be achieved by 2025. Banjar city as a new autonomous region in the Province of West Java, which was formed not in spite of the problems of Poverty. The purpose of this study was to determine and analyze the poverty reduction strategy through the strengthening of competitiveness, business mentoring and marketing strategies Micro, Small and Medium-sized businesses in the City of Banjar. Data collection is done by questionnaires and literature study. The study sample of 751 small businesses in the City of Banjar taken in the census. The results of the research found that the partial alleviation of poverty can be achieved by strengthening competitiveness, with business mentoring as well as marketing strategy. The simultaneous strengthening of the competitiveness, business mentoring and penarapan strategy marketing can be used as a poverty reduction strategy. To strengthen the competitiveness of SMES required assistance to the owners of SMES can determine the marketing strategy in accordance with the products it produces. The marketing strategy has a very important role for the success of the companys business in general and marketing in particular so that poverty can be reduced