Pengaruh Kesadaran Merek dan Asosiasi Merek Terhadap Kepercayaan Merek Serta Dampaknya Pada Loyalitas Merek Kedai Lakuna Kopi
Ryan Rohman Alamsyah 1) Siti Nurjanah 2)
Institut Teknologi dan Bisnis Kalbis
Abstract
Keywords: brand awareness, brand associations, brand trust, and brand loyalty
Topic: Manajemen Pemasaran
Link: https://ifory.id/abstract/QUNFZqTf8k76
Conference: Forum Manajemen Indonesia 11 Samarinda (FMI 2019)
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