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In Plered, the activity of making clay crafts has been carried out for generations. Located in the southern region of Purwakarta Regency, the pottery industry is located in Anjun Village, Citeko Village and Pamoyanan Village. That said, the activity of making pottery in this region began in 1904. At present, the industrial pattern that applies in Plered is work based on orders from clients in large numbers. Unfortunately, these offline sales have not yet reaped maximum results because of the quiet visitors who come to Plered. Data estimation from various sources indicate that 2020 will be a milestone for significant changes in Indonesia. That means there is a large enough market potential for Plered ceramic craftsmen to market their products in addition to relying on clients orders. For this reason, the development of Plered ceramic product design is needed to develop the Plered ceramic industry. This study aims to analyze the potential of the Plered ceramics industry to produce alternative ceramic designs through methods that can be applied among craftsmen to develop products that are in line with the target market.