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This study will provide the outcome that may improve service quality towards customer satisfaction of the company. There are service quality, Reliability, Responsiveness, Assurance, Empathy, and Tangible that may affect customer satisfaction at Raha Legacy Holidays. Customer satisfaction is addressed as a strategic business development tool. Customer satisfaction does have a positive effect on an organization-s profitability, satisfied customers form the foundation of any successful business as customer satisfaction leads to repeat purchase, brand loyalty, and positive word of mouth. Satisfied customers are most likely to share their experiences with other people to the order of perhaps five or six people. Equally well, dissatisfied customers are more likely to tell another ten people of their unfortunate experience.