ANALISA PERSEPSI HARGA DAN REPUTASI PENJUAL TERHADAP CONSUMER WILLINGNESS TO PAY PADA LELANG ONLINE PASAR KOI
Harum Amaliah, Rosa Rilantiana
Universitas Internasional Semen Indonesia
manajemen[at]uisi.ac.id
Abstract
Keywords: persepsi harga, reputasi penjual, consumer willingness to pay (WTP), lelang online
Topic: Manajemen Pemasaran
Link: https://ifory.id/abstract/TFJKYpZGH4qh
Conference: Forum Manajemen Indonesia 11 Samarinda (FMI 2019)
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