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The competition in education is tight. Sustainability of private college in Indonesia depends on the number of students obtained. Unikom is one of private college offering several majors, one of them is Management Majors. Management Majors UNIKOM Bandung developed well in student increment for each period. What exactly the reason for people to choose studying for higher education. The background problem of this research is the competition condition between majors in a College.This condition impacts non-favorite majors having problem to select the students. This happens to Majors of Management UNIKOM Bandung. Every year the amount of the students who register is getting higher, especially an increase in the number of students occurred in the 2016/2017.The purpose of this research is to see the source communication, the attitude of class 2016/2017 in deciding to study at Majors of Management UNIKOM Bandung. This research aims to determine the source communication,. This research uses explanatory survey method The respondents in this research are sampling-s cluster by taking it gradually The data-s collection is done with observation, interview and questioner given to 80 respondents in each class. The analysis in this research is using Structural Equation Modeling (SEM).The result shows that partially the source is described by the dimensions of the credibility of 43.68%, 42.81% of the attraction, and the force of 42.69%. From the values mentioned above credibility is the most dominant indicator in explaining the source /communicators, while power indicator is the least dominant, but the difference when compared to the attractiveness indicator is relatively small by only 0.12. In general it can be said that the difference of the three indicators, credibility, attractiveness, and power is not too big in making decision. The attitude variable will decide itself by giving contribution, such as affection indicator