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Purpose – The employment environment, nowadays, is becoming increasingly competitive. Organizations strive to be "a great place to work" by creating different competitive advantages that not easily imitated by competitors. The willingness of employees to remain in the organization must be increased as much as possible. In such competitive environment, employer branding is fast emerging as a long-term human resource (HR) strategy to attract and retain talented workforce. This study aims to investigate the effect of employer brand to employee retention with job satisfaction as mediating variable in Fleet Division Transportation and Logistics Company in Indonesia. In this study, researcher examines only the effect of employer branding to internal organization (impacts to Fleet Division-s existing employee), which the employer brand builds job satisfaction to indicate the employee retention. Design/methodology/approach – In this study, the data were collected by survey using questionnaires to 83 full time Fleet Division employee with at least 1 year experience in the company. This study use structural equation modelling-partial least square (SEM-PLS) to analyze the effect of employer branding on employee retention through mediating variables, job satisfaction using SmartPLS software provided by Herman O.A Wold. Findings – The result show that employer branding has influence on employee retention. This relationship is partially mediated by job satisfaction. Indirect effect of employer branding on retention through job satisfaction has a higher effect than direct effect of employer branding on retention.